Meet at Ponce: Positioning and Rebrand

I was approached by the leadership of Guided Capital to help them position their local coworking space, Meet at Ponce, as one of the most desirable places for small business to office near Ponce City Market. I engaged the help of OUST to facilitate a rebrand and website redesign for the small business. By helping the leadership clarify and articulate their business position and then translating that into a design process with a local firm, we took a subpar brand and gave it the premier treatment a coworking space in Old Fourth Ward deserves.